First Encounter Read

First Encounter Read

$1,250.00

You have a full offer. You need to know how a cold shopper reads it.

For brands who want to understand how a category-relevant U.S. shopper interprets the complete offer when encountering it for the first time - on a PDP, on shelf, or in a retail pitch - before committing to that channel or context.

You choose this when the question isn't about one element but about the whole picture: how does someone who's never seen us before make sense of what we are, what we cost, and whether we're worth it? You want to know what stands out, what creates hesitation, and what competitive frame they put you in.

Includes:

  • One specific context submitted for consumer review (PDP, shelf set, sales or retail deck)
  • Reactions from category-relevant, first-time shoppers
  • A concise synthesis of key first-encounter insights: how they describe you, what they compare you to, what feels clear vs. confusing
  • Underlying responses organized by respondent profile, with language your team can carry into messaging, merchandising, or pitch work

Est. turnaround time: 5-7 business days
Quantity

By clicking "Buy it now", you confirm that you read and accepted our Terms & Conditions.

Terms & Conditions

  • What's included. The First Encounter Read is a pulse-based consumer validation campaign run through our proprietary U.S. consumer community. All questions are designed by Consoomers based on your brief. You'll review the questionnaire before launch and have 48 business hours to raise material concerns.
  • Payment. Full payment of $1,250 is due at brief submission. The campaign begins upon receipt of payment.
  • No guaranteed participation rate. The First Encounter Read runs on a pulse basis. Response volume reflects organic community engagement at the time of the campaign — no minimum is guaranteed.
  • Questionnaire approval. If no feedback is received within 48 business hours of the questionnaire being shared, it is considered approved and the campaign proceeds.
  • Confidentiality. Your brief, assets, and results are strictly confidential. Your brand will not be referenced in any case study or marketing material without your written consent.
  • Findings. Consoomers delivers authentic consumer reactions. Results are not curated or filtered. Unexpected or unfavorable findings are not grounds for a refund.
  • Non-refundable. Payment is non-refundable once the campaign has been published to the Consoomers community.
  • IP. Upon full payment, you own the report and all findings. Your submitted materials remain your property.
  • Governing law. New York State.

Read the Full Terms & Conditions