97 out of 100 shoppers walk away without a trace. You don't know why and yet, that's where your growth is.
You've optimized everything you can measure. ROAS, CTR, heatmaps, AI personas: you've worked every angle. But every data set you're working with was built from people who already engaged with your brand.
The consumer who saw your product, weighed their options, compared alternatives, hesitated, and walked away is invisible to you.
And no amount of optimization fixes a question your data was never designed to answer.