About 40% of new CPG products in the U.S. are gone within two years. Every one of them was a budget bet.
The shoppers who saw them didn’t say no. They hesitated, compared, and moved on, without a trace.
Your dashboards only show the people who clicked. AI personas show people who don’t exist. So the budget rides on a guess about everyone else.
No amount of optimization fixes a question your data was never designed to answer. Real shoppers can.