Socks - Phase 1 Campaign

RECEIVING APPLICATIONS NOW

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If you have an opinion about SOCKS, you're in!

We’re looking for testers based in the U.S. who buy and wear socks regularly, and, let’s be honest, have an opinion about them.

People happy to share how, when, and where they buy socks, what they like or dislike, and more.

If you are selected as a tester, you'll receive a ~$100 retail value set of socks to try and test!

Here's what you'll receive, if you are selected as a tester

A set of 6 pairs of premium quality socks, individual retail value ~$100, combining the following:

No shows cotton white, gray or black - Men - One size
No shows cotton white, gray or black - Women - One size
No shows bamboo white, gray or black - Men (with a sewn marker) - One size
No shows bamboo white, gray or black - Women (with a sewn marker) - One size
Mid Crew Socks + hair band combo - Women - One size
Mid Crews Single - Men - One size
Master & Dog Combo pack - One size

Sets will be separated between Men & Women.

To join this campaign you must:

Be 18+, and have a valid U.S. address (no P.O. Box)
Wear socks or influence sock purchases within your household
Be around later in August to make sure your receive the socks at home and can wear them if you're selected to be a tester
Have a completed and up to date Consoomers profile at the time you join our campaign

FAQ

What are the socks made of?

- cotton socks: cotton, polyamide and elastane

- bamboo socks: bamboo fiber, polyamide and elastane

What if I don't have a dog? Or a partner?

That's totally fine, and it won't count against you in any way. We'll just tailor the sock set to match your actual household so everything you get is relevant to you.

Can I request a different style in my set?

Styles are pre-determined so unfortunately, it won't be possible to adjust what is being sent to you.

Can I invite friends to participate?

Always! Simply send them the link to this page and they can join the fun. Make sure you tell them to complete their Consoomers profile in order to be considered for the testing phase, and to apply before the deadline!.

Steps & Timeline

Phase 1 - applications (until Sunday August, 2nd 11:59pm EST)

A few honest minutes on how you shop and what you look for in a sock.

Phase 2 - testing (Dates TBC)

Testers selected out of the applicants will be asked to put the kit through its paces in real life and tell us what earned a spot in rotation, and what didn’t.

A few things about this campaign

The socks are non-branded, so don't expect fancy packaging, we want you to focus purely on the product itself.
It's not so much about grading one pair of socks in particular. This campaign is about understanding your everyday habits, preferences, and pet peeves, and what could genuinely make a difference the next time you open your sock drawer.

About the company behind the socks

This survey is commissioned by a leading family-run manufacturer that has been making socks since 1971 in North America, now employing roughly 500 people, with products distributed through major retailers.

In Mexico, they hold the exclusive license for Bluey, the #1 most-streamed show in the U.S. for two years running, so there's a good chance a Bluey sock has passed through this factory.

Materials range across cotton, bamboo, nylon, and elastane, with experience in specialized categories such as licensed children's lines and seamless, diabetic-friendly socks.

Excited about the socks?

Here is how to apply:

1. Read the info on the campaign page

2. Complete the questionnaire by August 2nd, 2026 11:59pm EDT

3. If selected, you’ll receive a free set* of socks and be asked to answer a few more questions after trying them.

It’s that simple... good luck! 🍀

Your answers are completely anonymous, and your contact information will never be shared with the brand. For details, please consult our T&C and Privacy Policy.

DEADLINE TO APPLY : August 2nd, 2026 11:59pm EDT

*The set you'll receive will be defined based on your answers and household profile