The questions we often have are: who are these people? how are they paid? how do they know you? why do they do this?

They’re real people, curious consumers who love discovering new products and sharing honest feedback.

They’re not paid:  they volunteer their opinions freely, and most join us through word of mouth or referrals from our existing members.

When we run campaigns, they sometimes receive free samples or full-size products to test. That’s their main motivation for now: trying something new without the pressure to create content, and knowing their feedback truly matters.

Our job is to keep them engaged and inspired, and that’s where we count on our partner brands to help bring these experiences to life:-)