You don't know who you're really competing against.
 

Every data set you have was built by people who already chose you. Consoomers gives you the one who didn't.

Validate before you spend.

CHOOSE YOUR PACKAGE

EVALUATE YOUR U.S. READINESS

Not sure which format fits your decision? Start here.

80% of new CPG products launching in the U.S. fail within two years. Most never knew why the consumer walked away.

Choose between two formats

The right format depends on what decision you're facing.

Fast formats

You have a specific question before a decision. A claim, a PDP, a price point, a retail deck: you need a grounded read before you move.

 

Read more

Deeper audits

You're about to commit: to a launch, a channel, a market, a spend. You need the full picture of how real consumers encounter you, decide, and hesitate, before the budget is out the door.

Read more

Fast formats

A grounded read before your next move.

These packages are built for brands that already know the question they need answered and want a fast read from category-relevant U.S. consumers.

U.S. Shopper First Reaction Snapshot

$1,500

You have a full offer. You need to know how a cold shopper reads it.

For brands who want to understand how a category-relevant U.S. shopper interprets the complete offer when encountering it for the first time - on a PDP, on shelf, or in a retail pitch - before committing to that channel or context.

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You choose this when the question isn't about one element but about the whole picture: how does someone who's never seen us before make sense of what we are, what we cost, and whether we're worth it? You want to know what stands out, what creates hesitation, and what competitive frame they put you in.

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Includes:

  • One specific context submitted for consumer review (PDP, shelf set, sales or retail deck)
  • Reactions from category-relevant, first-time shoppers
  • A concise synthesis of key first-encounter insights: how they describe you, what they compare you to, what feels clear vs. confusing
  • Underlying responses organized by respondent profile, with language your team can carry into messaging, merchandising, or pitch work
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Est. turnaround time: 5-7 business days

START YOUR BRIEF

Ongoing Decision Lab

 

$900/mo

Keep validating as your brand evolves.

 

For brands who are actively iterating - new SKUs, claims, campaigns, pricing, or creative - and want a lightweight, ongoing read on how each move lands with category-relevant U.S. consumers. No prior audit required.

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You choose this when you want a steady flow of quick reads anchored in how shoppers actually react - whether you're starting fresh or building on prior validation work - without spinning up a full project for every question.

 

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Includes:

  • One pulse per month with category‑relevant consumers on your priority question(s)
  • Short, focused reads on each pulse: how people are responding, what’s shifting, and what’s staying consistent
  • Underlying responses organized by respondent profile for each pulse, so your team can see the raw language behind the patterns
  • A periodic summary (quarterly) highlighting emerging themes and drift: where your story is gaining traction, where friction is increasing, and which areas might merit a deeper audit
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Est. turnaround time: 5-7 business days

CONTACT US

Deeper audits

When you need the full read, not just a signal.

Use these before a launch, a retailer commitment, or a spend decision you can't easily walk back.

Purchase Decision Audit

$5,000

You need to know how a cold shopper encounters your brand, what stops the purchase, and who they compare you to before they decide.

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For brands who are about to make a meaningful U.S. move - retail partners, media spend, positioning change, and realize that knowing how your offer lands isn't enough. You need to know what's actually driving conversion in the category, who you're competing with in shoppers' minds, and what's creating friction before they commit.

Title

You choose this when the question isn't about one element or one context: it's about the underlying purchase logic you're operating in. Who do shoppers compare us to when they're deciding? What would actually move them? What's getting in the way? You need that picture before you spend more. 

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What you get

A structured read on how shoppers interpret, compare, and choose in your category, which cues help or hurt purchase, where your brand fits in their decision frame, and how those patterns differ by consumer profile.

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Est. turnaround time

3-4 weeks

Product Reality Audit

$6,000*

You need to know whether your product delivers what your marketing is selling, before it becomes a return, a bad review, or a lost repurchase.

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For brands who see friction in reviews, weak repeat, or a CAC that doesn’t match the product love story on paper, and suspect the product itself may be where the gap lives.

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You choose this when the question isn't about how the offer reads before purchase: it's about what happens after. Does the product deliver what we said it would? Where does it over- or under-perform? What are buyers actually experiencing versus what we told them to expect?

You need that read before you scale harder into the wrong promise. 
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What you get

A structured view of where the product experience aligns with or diverges from the brand promise, where friction shows up in use, where the product surprises positively, and how perceptions differ across consumer profiles.

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Est. turnaround time

4-6 weeks

Shipping and handling billed separately, estimated at intake based on product weight, dimensions, and quantity.

Full Validation Audit

$9,000*

Purchase logic and product reality combined. The complete picture before you commit real money to a U.S. launch or rollout.

 

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For brands where the question isn't just launch or not, but how - what to say, who to focus on, what to fix, and in what order, before committing to significant spend.

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You choose this when you can't afford to scale the wrong narrative or the wrong product experience, and you need one shared view of both: how shoppers make the buy decision in your category, and whether the product delivers once they do. Getting one without the other leaves a blind spot.

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What you get

A combined purchase-decision and product-reality audit: how shoppers interpret and compare you, how the product matches the promise, where you're strong, where risk sits, and what to tune in your messaging, plans, and campaigns before bigger spend.

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Est. turnaround time

8-12 weeks

Shipping and handling billed separately, estimated at intake based on product weight, dimensions, and quantity.

Included in every audit: Retailer-Ready Consumer Brief

A one-page summary of your consumer validation findings, written for a retail buyer.

Formatted to accompany your pitch to any retail buyer in your category,

showing real consumer response data behind your brand before they've committed shelf space to you.

START YOUR BRIEF

Not a survey. Not a panel. A purchase decision audit.

We recruit category‑relevant U.S. shoppers and run structured form‑based campaigns around real purchase scenarios, instead of blasting generic surveys to whoever will click through.

We design the questions and read the patterns for you, then deliver a structured interpretation, not just raw charts.

We screen for zero prior brand exposure, so every respondent is a genuine stranger encountering your brand for the first time, the way a real shopper does. No contamination from past advertising, reviews, or social media.

How it works

"The most surprising insight was who consumers compared us to. It wasn’t our intended competitive set. That reframed our entire positioning."

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SKINCARE - ESTABLISHED U.S. BRAND

"We were about to increase U.S. media spend after generating personas with AI. The validation made us pause and adjust messaging first. That changed our performance trajectory."

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WELLNESS ACCESSORIES - DIGITAL NATIVE BRAND

"We believed our mission would be the primary purchase driver. Validation showed that price perception was a stronger barrier. We launched smaller formats instead."

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F&B - NEW INTERNATIONAL BRAND

"The project paid for itself by preventing us from scaling the wrong narrative."

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NUTRACEUTICALS — NEW U.S. BRAND

FAQ

What makes Consoomers different?

Every respondent is screened for zero prior exposure to your brand. You get a genuine first encounter, not the opinion of someone who has already seen your ads. And we read the results for you: a structured interpretation, not a dashboard.

Which package is right for me?

If your question is specific and urgent, start with a First Encounter Read ($1,500). If the decision affects your launch, a retailer pitch, or a real budget commitment, choose an audit. If you are not sure where you stand, take the free U.S. Readiness Diagnostic first. It will show whether your current gap is access, activation, or shopper validation.

How fast can we get started?

Fast formats deliver in 2–5 business days. Audits start as soon as your intake is complete, typically within one business day of submission.

THE METHOD

What makes Consoomers different from a polling platform?

Three things. Every respondent is screened for zero prior exposure to your brand — so you're getting a genuine first encounter, not the opinion of someone who has already seen your ads or social content. We recruit category-relevant U.S. shoppers, not generic panels: people who actually buy in your category and price range. And we design the questions and read the patterns for you — you receive a structured interpretation of what the findings mean for your next decision, not a dashboard you still have to decode.

Who sees my results?

Your results are confidential. They are never shared across clients, never used as benchmarks without your explicit consent, and never referenced in case studies without your agreement. The consumers who participate are not told which brand commissioned the audit.

Is this relevant if my brand is already selling in the U.S.?

Yes. The audits are as useful post-launch as pre-launch, often more so. If conversion is lower than expected, repeat rates are disappointing, or a retail account isn't performing, an audit surfaces what's actually happening at the moment of decision. Most of the data brands have access to was generated by people who already chose them. We give you the signal from the ones who didn't.

What types of brands do you work with?

Consumer brands selling into or scaling in the U.S. market, with a focus on wellness, personal care, beauty, food and beverage, supplements, pet care, and adjacent CPG categories — from early-stage to established and PE-backed.

THE PACKAGES

What's the difference between a fast format and a deeper audit?

Fast formats answer one tightly scoped question quickly - a claim, a PDP, a price point, a retail deck - with a lean, focused read. Use them before a specific move. Deeper audits go wider: full competitive frame, purchase drivers and barriers, pricing perception, and strategic implications before you scale. Use them when the outcome affects positioning, a retailer commitment, or a budget you can't easily walk back.

Can I start with a fast format and move to a full audit?

Yes. If a First Encounter Read surfaces deeper questions - about positioning, pricing, or competitive framing - we can build on those findings in a full audit, and credit your initial spend toward the larger engagement within a reasonable timeframe.

What is the Retailer-Ready Consumer Brief?

A one-page summary of your consumer validation findings, written for a retail buyer rather than your internal team. Included with every deeper audit, it's formatted to accompany a pitch to any retail buyer in your category - showing real consumer response data behind your brand before they've committed shelf space to you.

Can I run the Ongoing Decision Lab without having done an audit first?

Yes. No prior audit required. The Decision Lab is open to any brand actively iterating - new SKUs, claims, campaigns, or pricing - that wants a steady monthly read from category-relevant U.S. consumers without spinning up a full project for every question.

THE PROCESS

What do you need from us to get started?

A clear decision or objective, basic brand and category context, and the assets you want tested — packaging, PDPs, claims, pricing, or product details. For audits that include physical product testing, we'll also need inventory and shipping details.

Do you test physical products?

Yes. The Product Reality Audit and Full Validation Audit include physical product testing: selected consumers receive, use, and report on the product experience versus your brand promise, covering usage friction, sensory experience, and repurchase intent.

Accordion 3

Are you U.S.-available or U.S.-ready?

Many brands make their next move before validating the shopper logic behind it. Whether you are entering the U.S., launching into a new category, or trying to fix weak performance, availability does not always mean shoppers understand, trust, compare, and choose the product as expected.

Take the free U.S. Readiness Diagnostic to get two scores:

  • U.S. Access & Activation Score: how available, supported, and activated your U.S. move is.
  • U.S. Shopper Readiness Score: how well your shopper assumptions have been validated.

You’ll receive your scores instantly and a short interpretation by email.

GET YOUR READINESS SCORES